My Bio
I'm Max Kalehoff, and I'm VP of marketing at Clickable. I'm passionate about this business, and I'm the primary guy with the mic in Clickable's community and blog.
Here's a little more background on me: I'm an evangelist and student of interactive marketing with experience defining and building the reputations of early-stage
companies. Prior to joining Clickable, I spent over three years at Nielsen BuzzMetrics
, most recently as Vice President of Marketing, where I helped grow the business
from a startup into the global measurement standard in online consumer-generated
media. Prior to Nielsen, I helped develop some of the most influential brands in
Web analytics, including comScore Media Metrix and Hitwise. I frequently present
to industry organizations and educational groups, such as the Word-of-Mouth Marketing
Association, the Advertising Research Foundation, The Marketing Sciences Institute,
ad:tech, OMMA and Columbia University. I pen a blog about marketing,
media and life called AttentionMax.com and author a weekly column in MediaPost. I graduated from Syracuse University’s Newhouse School. I'm married and a proud father -- with two kids under two years of age, as of this writing.
I love feedback and meeting members of Clickable's customer base.