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The fundamental task of marketing and sales is to convince people that they want your product. Usually, this is a two part process: Figure out what exactly people want. Show them that your product or service meets those needs. The first part of this -- figuring out precisely what people want -- can be...
Members of our team are often sought for their views on the search-marketing world – from customers, partners, analysts and reporters. In addition to general analysis, we enjoy sharing aggregate insights about the small-and-midsize advertiser sector, which our advertising platform has unique visibility...
Last month, we asked customers if you’re concerned about click fraud. The result: 94% are concerned to some degree. Specifically, 13% are “slightly concerned,” 30% are “somewhat concerned,” 23% are “very concerned,” and 28% are “extremely concerned.”...
Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text Ads in Google AdWords. There are many ways to test...