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Poll: Most Popular Search Conferences

Last month we asked you: “Which conferences do you attend to learn about search?” The results of our informal poll (n=43) are in: 45% of total votes went to Search Engine Strategies; PubCon 32%; Search Marketing Expo 7%; ad:tech 7%; MediaPost OMMA 3%; Online Marketing Summit 3%; and none...

Posted to The Official Clickable Blog by Max Kalehoff on 09-08-2008
Filed under: sem, manage, conferences, ppc, poll

How Do I Test My Search Marketing Ads?

There are many ways to test ad variations in Google AdWords. This post describes one of my favorite methods for getting the best ad possible. When creating text ads at the beginning of a campaign you should try out two very different ads. (To make sure you have a fair comparison, select “rotate...

Posted to The Official Clickable Blog by hhindi on 08-14-2008
Filed under: best practices, testing, ad serving, manage, guru

Clickable Updates Product Look, Redesigns Manage Section and Adds Great New Features

Hi, I'm Vernon Steward, Clickable's VP of Product Management. I am excited to begin posting our product release updates to the Clickable Team blog and you will find future release updates here as well. Along with the new Clickable Community we just launched, there are several exciting new product...

Posted to The Official Clickable Blog by Vernon Steward on 07-28-2008
Filed under: product updates, ad scheduling, bulk edit, ad serving, manage, day parting, placement-based campaigns, placements