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If you are new to online advertising you might not know that your ad network probably offers two different types of ad placement: search engine placement and content (contextual) advertising. Search network ads appear beside search engine results on sites like Google, Yahoo and MSN. Content ads appear...
Hanny and Keith recently posted critical search marketing strategies for companies to succeed this holiday season. If you found those tips helpful, then you should definitely sign up for Keith's free Webcast, moderated by Kevin Newcomb, managing editor of the famous Search Engine Watch. Below is...
When you select keywords for your search marketing campaigns, you’re trying to identify customers who want whatever it is that you have to offer. This is easier to understand if we think about “searchers” rather than “keywords.” Keywords can be ambiguous, but searchers aren’t...
When David and I wrote our first line of Clickable code in 2006, it was always our belief that our ability to help our customers succeed in search advertising would rely on collecting and analyzing the right data. That’s why I’m excited to announce our introduction this week of Clickable...
Clean up your dirty campaigns! No I'm not talking about politics here. I'm talking about your search engine marketing accounts. Unless you have unlimited funds, unlimited time, and more patience than sense, a regular cleaning of your PPC accounts can help profitability, improve quality scores...
(Free Holiday Season 2008 Webcast! Click here to take advantage of a special Holiday Season Presentation hosted November 29, 2008, by Clickable and Search Engine Watch. It was led by SEW editor Kevin Newcomb and Clickable’s Senior Director Keith Hong.) Holiday Season 2008 Search Marketing Checklist...
The fundamental task of marketing and sales is to convince people that they want your product. Usually, this is a two part process: Figure out what exactly people want. Show them that your product or service meets those needs. The first part of this -- figuring out precisely what people want -- can be...
What if you only paid search engines for keyword ads when visitors they lure convert to customers? That is the goal behind the cost-per-acquisition (CPA) model. Instead of just paying to get people in the door, you only pay for people that make a purchase. CPA models help allocate funds where they will...
Hello everyone, I am Jonathan Betz, an Engineering Director here at Clickable. Max asked me to take a moment to introduce myself and tell you a little bit about where we’re going with Clickable’s recommendation system, the ActEngine. Let me share a little of my background. I joined Clickable...
For business people who have limited search marketing experience, the daily budget would seem to be the attribute of a search marketing campaign that is most familiar and obvious to deal with. Advertisers typically have a certain, fixed set of funds available for search marketing efforts - probably a...
If you’re a Clickable user, you may have noticed a new feature in the Manage section called "Ad Scheduling." So what is it? Ad Scheduling is a powerful tool that allows you to pause your campaigns on certain days of the week (known as "week-parting") or times of the day (known...
In recent months, Google has made significant changes to the algorithm it uses to calculate Quality Score. In an effort to increase the quality of keywords, ads, and landing pages, Google has again modified the old CTR (Click-Through-Rate) * Max CPC (Cost-Per-Click) formula from the past. You can read...
There are many ways to test ad variations in Google AdWords. This post describes one of my favorite methods for getting the best ad possible. When creating text ads at the beginning of a campaign you should try out two very different ads. (To make sure you have a fair comparison, select “rotate...
ForbesTV recently interviewed our CEO, David Kidder, along with executives from Google and Yahoo, on how small and midsize businesses can win with paid search. Nice little video. Check it out here .