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Refining Your Paid Search Advertising Strategy To Drive Profitable Customers, Not Simply Visitors

What if you only paid search engines for keyword ads when visitors they lure convert to customers? That is the goal behind the cost-per-acquisition (CPA) model. Instead of just paying to get people in the door, you only pay for people that make a purchase. CPA models help allocate funds where they will...

Posted to The Official Clickable Blog by Trace Johnson on 09-25-2008
Filed under: best practices, guru, cpa, goal values

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Industry Awards and Recognition

Award - Always on New Corner of the year top 100 Media Company