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A few days ago, Google AdWords made two major modifications to the rules that determine which ads appear in which locations on the page. While AdWords quietly makes minor tweaks and changes all the time, these major change were announced on the official AdWords blog , and are likely to have noticeable...
Several posts ago, Hanny provided us with an excellent overview of the three match types available to advertisers in PPC marketing. In his post, Hanny explained the nuances of each match type including opportunities and potential pitfalls. Many advertisers new to PPC marketing assume the best approach...
Site Placement Basics Until recently, AdWords advertisers had little control over their content network ads. The lack of control led to untargeted ads with low conversions and high costs, especially relative to search network ads. As a result, the majority of advertisers began turning off content network...
In recent months, Google has made significant changes to the algorithm it uses to calculate Quality Score. In an effort to increase the quality of keywords, ads, and landing pages, Google has again modified the old CTR (Click-Through-Rate) * Max CPC (Cost-Per-Click) formula from the past. You can read...
Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text Ads in Google AdWords. There are many ways to test...
The AdWords Help forum, hosted on Google Groups, is one of the most valuable community resources for search advertisers, especially beginners. To keep a pulse on advertiser trends and give back to the larger search-marketing community, my team at Clickable regularly reads it and lends search-marketing...