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Poll: Search, PPC Expected To Be Most Popular Form Of Online Advertising Among Our Readers in 2009

In October, we polled Clickable customers, newsletter subscribers and blog readers: “Which of the following types of online advertising do you use, or plan to use in the next 12 months?” The results of our unscientific poll are in, and search is number-one! That resonates with our readership...

Posted to The Official Clickable Blog by Max Kalehoff on 11-08-2008
Filed under: advertising, poll, forecast, spending, recession, investment

Advertising 2.0: The Rise Of The Bionic Advertising Executive

Can machines beat humans at advertising? At Clickable, we’re passionate about the idea of empowering people with technology. Which is why we jumped all over an invitation to lead a discussion at O’Reilly’s Web 2.0 NYC conference , titled: “Man Versus Machine – The New Conundrum...

Posted to The Official Clickable Blog by Max Kalehoff on 10-01-2008
Filed under: thinking, advertising, simplicity, technology, david kidder, max kalehoff, events, artificial intelligence, web20

Best Practice: Testing Your Text Ads In Google AdWords

Ehren Reilly, a key contributor to Clickable's ActEngine, wrote a best practice on ad testing within AdWords. We wanted to share it with you below. Ehren soon will begin making personal appearances on the Official Clickable Blog. Testing Your Text Ads in Google AdWords. There are many ways to test...

Posted to The Official Clickable Blog by Max Kalehoff on 07-09-2008
Filed under: advertising, sem, adwords, google, search, testing

Pain Over Complexity Will Drive Advertising Innovation

I recently wrote the following essay for MediaPost -- probing the growing complexity facing online advertisers. We recognize the problem and try to make simplicity the core driver of everything we do. One of the most difficult tasks in life is to boil a complex idea down to its essence. Reducing noise...

Posted to The Official Clickable Blog by Max Kalehoff on 07-01-2008
Filed under: advertising, simplicity, innovation, technology