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Quickly Grow Your Keyword List and Find Additional Value in Your Keywords

Several posts ago, Hanny provided us with an excellent overview of the three match types available to advertisers in PPC marketing. In his post, Hanny explained the nuances of each match type including opportunities and potential pitfalls. Many advertisers new to PPC marketing assume the best approach...

Posted to The Official Clickable Blog by Tony Soric on 10-31-2008
Filed under: adwords, ad groups, match types, keywords

How Many Ad Groups Do I Need?

One of the hardest things to figure out as a new Pay-Per-Click (PPC) advertiser is how to organize your accounts. Implementing the right account structure will improve the quality of your campaign, but just as importantly, it will make it easier for you to manage. This can be somewhat confusing: ads...

Posted to The Official Clickable Blog by Ehren Reilly on 08-07-2008
Filed under: guru, ad groups

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